Code & No : MKT 403 Course : Electronic Marketing
Credits : 3 (3+0+0) Pre-requisite : MKT 201
This course explains the increasing influence of information technology on modern-day marketing strategies and practices. Through lectures, discussions, and projects, the student gains basic understanding of the ways in which the Internet combined with information systems are used in marketing activities. Students must be knowledgeable with the use of computers, common Internet languages such as HTML, and Internet tools such as World Wide Web browsers, electronic mail, and search engines. The course includes hands-on exercises/projects to be implemented on the Internet.
E-Marketing: International Version, 6/E